CHARGE Energy Branding

CHARGE Energy Branding is rated 3 out of 5 in the category utilities. Read and write reviews about CHARGE Energy Branding. CHARGE 2018 will be held in Reykjavik 24-25 of September 2018. Join the people who are shaping the energy space for a unique event in an exotic yet easily accessible location. CHARGE is the World's first Energy Branding conference - located in Reykjavik, Iceland. The conference has previously been held in 2016 and 2017. The objective of CHARGE is to serve as a game-changing event for the electricity space. Now that the utility market has shifted from monopoly position to competition, consumers have added influence. The customer can now longer be treated as a measuring instrument, but as an individual having diverse needs and wants who requires a sound reason for preferring one energy offering to another. The consumer still needs to connect to a socket for electricity; how-ever, the energy companies need to connect to the individual mind of the consumer for a better understanding of his preferences to create a lasting relationship. The relationships should be based on the consumers’ engagement where they are given a valid reason to care. CHARGE seeks out to explore the frontiers of Energy Branding and bring to the industry hands-on best practices and cases along with academic examples with the aim of demonstrating potential opportunities for the energy space and its customers by utilizing world-class brand practices.